In order to register a .MELBOURNE domain name the applicant must satisfy one of the following criteria: - The applicant must be an entity registered with the Australian Securities and Investments Commission or the Australian Business Register that has an address in the State of Victoria associated with its ABN, ACN, RBN or ARBN; or has a valid corporate address in the State of Victoria. - The applicant must be an Australian citizen or resident with a valid address in the State of Victoria. Also, the applicant must warrant that the domain name will benefit internet users by ensuring increased trust, convenience and utility as well as extending and strengthening Melbourne’s brand in the online environment.